# Create & Export Segment Segmentation is a core feature of theAlita platform, you can create, use or export segments when you have [purchased an audience](https://docs.thealita.com/product-guides/searching-audience/download-audience). Some features you can work with Segment * Create segments with many data points: Name, gender, location, relationship, interests. * Segment processing: create new segments by mixing multiple segments * Connect segments to other digital channels for retargeting: Mailchimp, Hubspot, Facebook, etc.

## Video: Purchase Audience, Create Segment, and Download File {% embed url="" %}