Use Email Automation

Use Email Automation

Thùy Dung, Marketing Manager at ThinkEdu, a top company in Vietnam specializing in immigration and study abroad services, shares her story of applying theAlita with an Automation Marketing platform.

Context: Thùy Dung chose email marketing as one of her customer development channels, updating target customer segments with new programs and regulations. Her problem was that the volume of emails collected from customers was too low, leading to her email automation programs not achieving the desired effectiveness.

Solution: Thùy Dung has been using theAlita for 06 months. She selected fanpages and community groups suitable for immigration programs. With her Premium account, she extracted emails and executed email marketing campaigns. Additionally, she conducted ZNS campaigns to acquire more emails.

Result: The number of emails on her automation system increased by 70% compared to the cost of running Facebook and Google advertising campaigns to collect emails. With the increase in email volume and effective automation marketing programs, the number of interested customers monthly has exceeded targets.

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