# Simple to Use

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**Simple Platform:** The system is optimized with just 3 steps to create and use thousands of segments across various marketing channels.
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<div><figure><img src="https://1538408613-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOnal3rPabp77VtqFEojv%2Fuploads%2F5LJFpe90rNDv2kjVvhUk%2Faisegment.jpg?alt=media&#x26;token=3dfc98d2-d6dd-4820-ae13-2016c1246ab8" alt=""><figcaption><p>Search Audiences </p></figcaption></figure> <figure><img src="https://1538408613-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOnal3rPabp77VtqFEojv%2Fuploads%2F7rFpfeA4sk0OL494lN4P%2Fyour-audience.jpg?alt=media&#x26;token=642d8bf4-d3b2-44bc-8a0a-60b71eedf157" alt=""><figcaption><p>Buy Audiences</p></figcaption></figure></div>

* Step 1: [Search & buy audience](https://docs.thealita.com/product-guides/searching-audience/search-by-keyword)
* Step 2: [Create a Segment](https://docs.thealita.com/product-guides/create-and-export-segment/create-segment)
* Step 3: [Re-targeting & Export Segment](https://docs.thealita.com/product-guides/create-and-export-segment/export-segment)&#x20;