✨Reduce Ad Budget

Reduce Ad Budget

Tuan123 Real Estate company successfully reduced junk leads when running Facebook ads by combining Alita Audiences and the Lookalike tool.

With the consent of Mr. Lam Tuan, Director of Tuan123 Real Estate, he shared how his marketing department applied theAlita and managed to reduce their marketing budget by 45%.

01. Context: Each month, advertising costs accounted for 70% of the budget, but most leads received from Facebook Forms were of poor quality, with many junk leads and fake Facebook accounts. A lot of costs were spent on tele-sales to verify lead information.

02. Solution: The marketing team at Tuấn123 used user sets from Facebook groups relevant to their project segments. After using the Data Processing features to mix and process data to find the most suitable audiences

Then utilized the Retargeting & Lookalike features with the processed data on theAlita.com.

Result: Marketing costs were reduced by 45%, and notably, Lead quality increased from 30% to 55% due to precise audience targeting.

Mr. Tuan also shared that with the data on TheAlita, his team continues to use it for Email Marketing and SMS channels. He will report the results back to theAlita team.