# B2C

The **B2C Demographic Data** feature is designed to help you gain a deeper understanding of the **US market** by leveraging demographic factors. This enhances the relevance and engagement of your B2C campaigns.

With this feature, you can:

* Filter the audience based on key demographic factors such as age, gender, state, and many others.
* Customize population segments with appropriate targeting.
* Access detailed data to clearly understand and target ideal customer profiles in the US.

## **Filter Fields**

You can search and classify B2C data using the following fields:

* **Phone**
* **Mail Domain**
* **Address**
* **City**
* **State**
* **Gender**

## **Step 1:** Access **Big Data > B2C**

Go to the Big Data section on the system and select **"B2C"** to begin the data extraction process.

## **Step 2:** Use filters to search for your target audience

Use the filter fields to identify the B2C audience suitable for your campaign. For example:

* **Mail Domain**: @gmail.com
* **Gender**: Male
* **City:** Rio Rancho

{% hint style="info" %}
**Based on the filters, select the necessary options to create a segmented list according to your credits or under 300,000.**
{% endhint %}

<figure><img src="https://1538408613-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOnal3rPabp77VtqFEojv%2Fuploads%2FlqZliNBVKD8Jfw24PYsy%2FScreen%20Shot%202024-12-22%20at%2012.11.58.png?alt=media&#x26;token=59a80af0-a859-4a9d-9cc4-825d96dbbacd" alt=""><figcaption></figcaption></figure>

## **Step 3: Download the created audience.**

Once the audience is created, click on the arrow icon to download.

<figure><img src="https://1538408613-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOnal3rPabp77VtqFEojv%2Fuploads%2FSZ8QGfDsBUuRFJJo4nnX%2FScreen%20Shot%202024-12-22%20at%2011.38.43.png?alt=media&#x26;token=a24b6348-db8e-4232-97a4-c56d229f55b1" alt=""><figcaption></figcaption></figure>

The **B2C Data** feature will help you optimize your list-building process and B2C marketing strategy, supporting faster and more accurate customer outreach.