Minus -

New segment will be taken from Segment A and exclude the intersects with Segment B

Takes all data from Segment A and excludes its intersection with Segment B.

Use Cases

• You can get the set of customers who have followed a fanpage but have not have not yet made a purchase.

• You can get a set of customers who are members of a group but have not yet made a purchase.

Video tutorial on Minus Data Method