Running Facebook Ads from Successfully Imported Datasets
Running Facebook Ads from Successfully Imported Datasets
After you have successfully imported data from theAlita, Facebook's system will recognize this dataset as a Conversion Event from a pixel within your Dataset.
1. Access Facebook Ads Manager
Go to Facebook Ads Manager at: https://business.facebook.com/adsmanager
Select the correct Ad Account connected to the Dataset (within your BM).
2. Create Custom Audience
Go to the Audiences section at: https://business.facebook.com/adsmanager/audiences
Select "Create Audience" → "Custom Audience."
3. Select Data Source
From the list of data sources, select:
Website activity (if the dataset is imported as a pixel event)
Then select the Pixel corresponding to the Dataset, which might be named: theAlita/theAlita/AudienceName
4. Configure Custom Audience
In the event section, select the correct event name you imported (e.g.,
theAlita/YourDatasetName).Set the time period as needed (usually 30 or 90 days).
Name the audience for easy management (suggestion: "Audience - [Campaign Name] - [Date]").
5. Create Ads with the Newly Created Audience
While creating an ad campaign:
At the Ad Set level, in the "Audience" section, select the Custom Audience you just created.
You can combine it with a Lookalike Audience if you want to expand the audience.
Continue setting up the ad as usual and launch the campaign.
🔁 A Few Notes
If you don't see the Event from theAlita, wait 15–30 minutes after the import status shows as "Imported."
The Dataset needs to have a sufficient number of valid users for Facebook to create an audience (~100 people or more).
If you need to test, create audiences with different time ranges to evaluate effectiveness.
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